B2B operator Gold Medal hosted more than 30 agents at its head office in Leyland last week for its ‘Access All Areas’ training and networking day.
Suppliers also took part in the ‘behind the scenes’ event, hosting educational 45-minute sessions for agents.
Partners attending the day-long event were Tourism Western Australia, Emirates, Visit Ras Al Khaimah, Sun Siyam Resorts, Qatar Airways, Walt Disney World Resort and British Airways.
As well as learning about each brand, the training sessions enabled agents to ask questions and find out more about key focus areas.
Karen Fletcher, trade partnerships director at Gold Medal, said: “Access All Areas is the perfect platform for our agents to build relationships with suppliers, and each other.
“Providing educational sessions in a comfortable and relaxed environment always receives strong engagement and the feedback from our attendees has been really positive.
“We are proud to have strong partnerships within the trade and are very grateful that they also see the value in meeting our agents, and sharing their first-hand knowledge that can’t be found just from brochures or online.
“The day also allowed agents to meet our sales and operations teams, people who they may speak to daily but have never met in person – again advancing relationships to create more successful partnerships.”
The event began with a welcome presentation and concluded with refreshments and prizes.