Gold Medal brand Pure Luxury has launched a campaign and mini brochure in response to rising numbers of high value, luxury bookings.
The 22-page brochure features 24 offers in some of the world’s most luxurious destinations such as the Caribbean, Dubai & Arabia, the Indian Ocean and the Far East.
The Next Level Luxury campaign will see deals and offers promoted across Gold Medal’s social media channels and e-shots for agents to share with customers promoting suites, villas, lounge access, butler service, and private areas, pools and beaches.
The trade-only operator has seen Pure Luxury bookings increase by more than 80% in the last four weeks, and the average booking value across Gold Medal brands has risen by almost a third in the same period
Gold Medal sales director Nick Hughes said: “We’ve seen a steady but tangible increase in both the volume and value of our luxury bookings over the last few months, as consumers work with their travel agent to make their next holiday – after a year of not travelling – really special.”
Hughes added: “People really want to make it count, whether that is turning left on the plane as a special treat, or splashing out on a bigger, better hotel room.
“We’re only too pleased to use the skills and expertise of the Pure Luxury team to help agents capitalise on this trend, and we really think they’ll love what they see in the Next Level Luxury campaign.”
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