Holland America Line to bring back £1 deposit offer

Agents can earn Amazon vouchers as part of Holland America Line’s latest trade incentive, launched to coincide with the line’s £1 deposit campaign.

The incentive applies to all new Europe 2024 bookings made between April 18 and April 22.

Agents will receive Amazon vouchers to the value of £25 per booking for inside and ocean view staterooms, and £50 per booking for verandah staterooms and above.

The £1 deposit offer, which HAL first introduced in July last year, can be combined with the line’s current anniversary sale, which features up to 35% off cruise fares and up to $300 onboard spending money.

More: HAL details six-ship 2025-26 Caribbean deployment

Select bookings will also benefit from the line’s Have It All package, which includes excursion credit, a drinks package, speciality dining, gratuities and Wi-Fi.

A seven-day Alaska sailing starts at £949, a seven-day Mediterranean cruise leads in at £1,349 and a 14-day Canary Island voyage starts at £3,089. All come with the Have It All package.

Karen Farndell, director sales & marketing for Holland America Line, said: “We always want to demonstrate our commitment to the trade, and offering this incentive will help further reward our partners for their amazing support.

“It perfectly complements our £1 deposit offer and we hope it encourages agents to recommend everything we have to offer both on and off our ships.”

The £1 deposit offer is valid on more than 800 cruises. Guests can choose from select sailings departing through to April 2026, including itineraries in Alaska, the Caribbean, Mexico, Europe, Panama Canal, Hawaii, South Pacific, South America and Antarctica, Asia, Australia and New Zealand.

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