Luxury operator If Only has launched a Dubai trade marketing campaign, with the prize of a three-night stay for the top booking agent.
Called Dubai: A Place Like No Other, the initiative is being run in partnership with the Dubai Corporation for Tourism and Commerce Marketing (DCTCM).
It aims to inspire travel to the emirate and promote both stopover stays and longer holidays.
Running to the end of 2023, the campaign will offer agents marketing materials such as branded collateral and social media offers.
The agent who makes the most bookings in 2023 will win a three-night stay at Atlantis, The Palm, including return flights.
The tour operator has created a landing page on the If Only website for agents to find out more about the destination and view a range of offers.
These include a five-night break at Atlantis, The Palm from £1,509, which includes room-only accommodation and flights with Emirates.
For clients seeking a stopover, If Only has a three-night stay at Address Dubai Marina followed by seven nights at Emerald Maldives Resort & Spa from £4,179.