The JG Travel Group has reported high demand for festive coach breaks, and warned some products have already sold out.
The operator said 56% of all trade bookings in the last four weeks have been for November and December departures, and it expects the trend to continue as it prepares to launch its Just Go! Holidays and National Holidays festive brochures.
Christmas markets have been the most popular product, accounting for 35% of all festive bookings, and the operator has seen a mix of sales for UK markets, such as Manchester, Edinburgh, Birmingham and Liverpool, and European markets in France, Belgium and Germany.
More: JG Travel Group expands fleet of branded coaches
The JG Travel Group has bolstered its pantomime offering from its Omega Breaks brand, and added more West End show options to its three-day New Year and Gala Dinner packages, with The Lion King, Hamilton, Les Misérables and Wicked all now available.
Additionally, the operator has added new two-day breaks to see Jack and The Beanstalk and the Palladium, starring Dawn French, from £154.
Trade sales manager Claire Dutton said: “Agents have really got behind our festive breaks which is so encouraging. It is important that they keep up the momentum as some products are starting to sell out or availability is becoming tight.
“September is always a key time for booking festive breaks as the summer holidays come to an end and customers turn their focus to their Christmas plans.
“With demand already high, agents really do need to ensure that they tell customers to book now or they could be disappointed.”