Kuoni has added Jamaica and Dominican Republic to its programme as the upmarket operator targets growth in the Caribbean.
It described the move as “a major step forward” as it broadens its range, bringing more “great value” holidays to a wider range of customer types, including families.
Jim Robertson, senior regional product manager at Kuoni, said: “We’ve carried out new training and sent our people out to these destinations ahead of the launch so our teams are up to speed with the new range.
“We’ll also be hosting educationals for agents as we look to develop our overall Caribbean programme.”
The operator said value for money “remains a priority”, with demand for all-inclusive holidays trending.
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More than a third of its bookings are for all-inclusive resorts, so the new collection has been created to provide “excellent choice” for a variety of budgets and customer preferences.
Dominican Republic and Jamaica also open up options for customers seeking multi-centre holidays.
For couples looking for affordable premium holidays, Kuoni has brought in adults-only resorts such as Secrets Tides Punta Cana in Dominican Republic, S Montego Bay and the Couples resorts in Jamaica.
For families, Beaches Jamaica, Sunscape Dominicus La Romana in the Dominican Republic and Dreams resorts in the Dominican Republic have been added.
At the luxury end of the market, Dominican Republic resorts such as the Eden Roc Cap Cana and Casa De Campo Resort (pictured) now feature. A boutique collection in Jamaica includes Jamaica Inn and Zoetry Montego Bay.
Jim Robertson, senior regional product manager at Kuoni, said: “Both these destinations have huge appeal, with culture, amazing beaches, mountains and rainforest, so we know we can create stunning itineraries which appeal to couples of all ages, as well as families.
“Kuoni excels at customising itineraries, creating multi-centre trips to make it easy for people to connect with the US and the Caribbean or elevating an all-inclusive beach stay into a brilliant end-to-end experience.”
To mark the addition of Jamaica and Dominican Republic to its collection Kuoni is offering up to £200 off new bookings made between September 2-16.