Agents are being invited to a training session during the 10th edition of the LATA (Latin American Travel Association) Expo.
Lata Expo, Europe’s largest B2B event dedicated to Latin American travel, will take place at Battersea Evolution in London between June 19-21.
Organisers say “relevant travel agents” will be invited to an interactive training session on Wednesday, June 21, featuring flagship Latin American destinations, as well as business development managers from trade friendly tour operators.
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Lata chairman Colin Stewart said: “Latin America was one of the regions that was hardest hit from the pandemic from a travel perspective. Now that connectivity has improved, we look forward to hosting a very special 10th edition of LATA Expo.”
Agents who sign up for the free programme on June 21 will be able to stay for the evening’s networking and enjoy Latin American food and drink.
Under the theme of ‘The Power of Tourism’, this year’s event will showcase how the industry is a “force for good”, Stewart said.
Since the first edition of Lata Expo in 2014, organisers say the event has grown to become Europe’s “largest and most significant B2B show focused on travel to Latin America”.
The event welcomes exhibitors from across the region, including tourism boards, tour operators, accommodation providers, lodges, cruise and airlines partners, as well as travel trade and media from the UK and Europe.
This year, the expo will again be hosting a “ministerial think tank” – first held last year – but it will be expanded to take place over two days.
Tourism ministers and leaders will discuss the benefits of cross-country collaboration to achieve greater competitiveness.
Stewart added: “We have chosen the theme ‘The Power of Tourism’ to showcase how tourism is a force for good; generating growth in local economies, creating job opportunities and raising funds for important local initiatives.”
Agents can register for the dedicated programme here.