Margaritaville Beach Resort Nassau has appointed British representation agency Silva Lining to promote the Bahamas property to agents in the UK and Ireland.
The resort, which opened last summer, features a kids’ club, the Fins Up Water Park and SurfStream Surf Simulator.
Silva Lining will develop key sales relationships and update agents with developments and products. There will also be incentive offers and training sessions to help agents secure bookings at the resort.
Commissionable rates are expected to be available via dnata from August.
Suzy Trott, Silva Lining director, said: “The Margaritaville Beach Resort Nassau product is fabulous and offers UK and Irish agents so many sales avenues to satisfy differing client needs.
“We want to support the brand in market by boosting its presence and ensuring key sellers understand this proposition.
“We have lots of trade-focused initiatives planned to clearly define new developments, set out the property’s distinct positioning and introduce agent educational tools such as training sessions and booking incentives.”
Hal Davis, sales director at Margaritaville Beach Resort Nassau, added: “The UK and Irish markets are key to growth for Margaritaville Beach Resort Nassau, and we are delighted to be working with Silva Lining to expand our reach and bolster key sales relationships with important UK tour operators.
“We have lots planned for the property and we are excited to begin talking directly to the trade to highlight our developments and the breadth of our product.
“Working with Silva Lining to educate agents via training sessions, we want to help them identify key audience demographics to focus their selling potential with the aim of converting more booking conversations into successful sales.”
Founder of Silva Lining, Trott began working in the industry as a travel agent more than 30 years ago. Other clients include properties in the Caribbean and Orlando.