Pilgrimage tours specialist operator McCabe Travel has appointed Kevin Duckworth to the newly created position of commercial director.
His remit will include sales, marketing and product development for the Aito member that was founded in 1983.
The company organises pilgrimages and tours to the Holy Land, Jordan, Armenia, Italy, Spain, Greece, Turkey, Bulgaria, Romania, Georgia, Nepal and Ethiopia. It also offers a range of short breaks in the UK.
One of Duckworth’s priorities will be to fill the remaining places for tours and twin-centre stays featuring the Oberammergau Passion Play in Germany.
The event is usually held every 10 years but the pandemic meant the 2020 season was postponed to 2022.
Duckworth has been running a digital sales and marketing consultancy, having previously been managing director at three companies: Preston Travel Group, FX Travel and STA Travel.
Paul Ellerby, McCabe managing director, said: “We are delighted to have Kevin join us to support our exciting plans for growth at McCabe.
“He brings a wealth of experience to our team, and we will work together on creating new plans to extend our range of travel options whilst exploring new routes to market.”
Duckworth added: “McCabe Travel is the market leading brand in its niche and very focused on client needs.
“I am looking forward to expanding the product and bringing more travellers to experience the expert advice and service offered by the team.”
More: McCabe Pilgrimages acquired in MBO [December 2020]