Newmarket Holidays has reported a surge of interest in Albania and Uzbekistan, along with a resurgence of interest in the Baltics.
The trends for more off-the-beaten-track itineraries are revealed in the escorted tour operator’s booking data for 2025.
The analysis comes from sales made since the launch of the operator’s summer brochure, which included three new tours covering these up-and-coming regions.
The new Classic Albania – Land of the Eagle tour is starting to sell out, prompting the operator to secure additional availability to meet demand.
The tour uncovers the destination’s history and traditions, with departures from April to October 2025.
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The operator’s Uzbekistan – Ancient Cities of the Silk Road tour is also proving popular, with its 15 departures in 2025.
The Baltic Capitals – Tallinn, Riga & Vilnius tour is attracting customers seeking to explore the region’s history, culture, and natural beauty.
There are 12 tours between April and October, 2025 with departures from several regional airports, flying with KLM.
David Sharman, chief commercial officer at Newmarket Holidays, said: “We are thrilled to be catering to the growing demand for unique, emerging and up-and-coming destinations.
“Albania is selling out rapidly; the Baltics are continuing to experience a resurgence and Uzbekistan has seen an impressive surge in bookings.
“These tours have captivated our customers’ desire for less traditional yet highly rewarding destinations, offering travel agents an excellent opportunity to attract travellers seeking something different and memorable.
“Given the success and high demand already observed, these tours are poised to be top-sellers for travel agents in 2024, especially with regional departures and popular airline partnerships making them even more accessible.”
Pictured: Tirana, Albania, by Andrii Lutsyk/Shutterstock