The winners of the third series of Race Across the World will join First Class Holidays for its Canada Week event in July, with agents able to win a fam trip to the destination.
Tricia Sail (left) and Cathie Rowe (right) won the TV challenge last year, spending 51 days travelling almost 10,000 miles from west to east Canada.
The operator’s biggest ever event will start on Canada Day (July 1) and run to July 5.
Destination Canada and Atlantic Canada are headline sponsors, and the fam trip to Atlantic Canada will take depart on September 30.
The five-day initiative will include three in-person events in York, Manchester and London and daily virtual sessions to educate and inspire agents about Canada.
Cathie and Tricia will join the First Class Holidays team and regional Canadian tourism boards at the events.
Each day will see places up for grabs on a VIP trip to Atlantic Canada, which the TV stars will also host. The prize will include flights to Atlantic Canada and four nights’ accommodation.
There will be hundreds of other prizes on offer during the event.
Daniel Gathercole, managing director, said: “As the leading Canadian tour operator for 28 years, we are confident to say this will be the biggest Canada event the UK travel industry has ever seen.
“Our aim is to make this a fun and educational event and give agents the knowledge they need to showcase the destination confidently, and, of course, to join in on the fun celebration of Canada Day.”