Riviera Travel has introduced a free drinks package on all its 2024 European river cruises.
Applying to all new and existing bookings, the package allows passengers to drink wine, beer and soft drinks over lunch and additional cocktails, spirits and mixers and regional wine with dinner.
The drinks package, called the Superior package, was the most popular option with customers when Riviera Travel conducted research, and is worth £400 per week.
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For sailings departing in July and August 2023, the operator has introduced an “enhanced” drinks package free of charge, comprising unlimited soft drinks, house wines and beer available between 10am and midnight.
Chief commercial officer Robin Shaw said: “Riviera Travel river cruises already offer superb value for money and with this wide-ranging choice of free drinks available on all of our 2024 European cruises, our guests can get even more from their budget.
“Having seen a great response to our offer of an included drinks package on summer river cruises in 2023, we’ve made the decision to introduce this new Superior drinks package as a standard inclusion on all sailings next year.
“It proved by far the most popular customer choice in the research we conducted and provides a more comprehensive offering than most other river cruise lines, so we’re very confident this inclusion will be well received.”