A new post-pandemic advertising push for Sandals and Beaches Resorts breaks today (Thursday) to drive bookings during a sale period.
The ‘Every Little Thing Is Included’ promotion has been created by the Caribbean all-inclusive resorts’ UK tour operator, Unique Caribbean Holidays Ltd (UCHL).
The campaign includes out of home, national and trade press, radio, digital, view on demand and direct mail advertising.
A new 30-second TV advert featuring the Bob Marley hit Three Little Birds is being used in UK for the first time.
The sale, which runs from September 1 until midnight on October 13, encourages bookings of ten-nights or more for an extra £150 discount.
Ten-night all-inclusive holidays with return economy flights start at £1,999 per person when booked through UCHL using the promocode ‘SALE150’.
Flight-inclusive package holidays are on sale for a variety of departure dates, durations and destinations in 2022, 2023, 224 and 2025.
Jenny Anderson, director of marketing, Unique Vacations UK, sales and marketing representative of Sandals and Beaches Resorts, said: “This is our biggest marketing campaign following the pandemic, supported by a full multi-channel media plan.
“The ‘Every Little Thing Is Included’ campaign, with the new TV creative at its centre, perfectly communicates our position as the Caribbean’s leading all-inclusive resorts, using the iconic sounds of Bob Marley against a backdrop of video and display assets showcasing our premium product.
“The campaign is supported with a significant marketing spend that’s 50% up on what we put behind our annual sale in May, and we have a range of collateral to help partners sell our holidays to their clients.”
Agents can download collateral to promote the Sandals and Beaches sale.