Spanish Tourist Office seeks industry input on inclusivity campaign

The Spanish Tourist Office is to set up an industry advisory panel after the launch of a new campaign designed to “foster accessible tourism and promote social inclusivity”.

The Spain for All campaign is underpinned by “an ongoing commitment to improving accessibility, eliminating discrimination and improving diversity within the travel sector”.

The first phase of the campaign will include the creation of the advisory panel “with the aim of collating industry feedback to identify key challenges and opportunities and help identify a roadmap towards positive progress”.

Other activity will include a consumer survey, panel discussions and a content campaign.

UK director of the Spanish Tourist Office Manuel Butler said: “In Spain, we place strong emphasis on putting frameworks in place for equal opportunities, to expand social rights and reduce the gaps and prejudice between different groups.

“Our aim is to create geographic and economic sustainability with a socially inclusive tourism model that spreads the benefits around the country, 365 days of the year.

“To work towards greater equality, good governance and public policy is vital but we also want to learn from our peers in the travel industry and create dialogue to better understand both the challenges and the opportunities as we advocate for a more inclusive travel sector.”
Focuses of the campaign include Spain’s accessible city infrastructure, the Spain is Accessible seal of approval, work to improve public transport accessibility and work by the ONCE Foundation to reduce discrimination and improve the lives of people with disabilities, including in employment.

Those interested in sharing insight or joining the advisory panel can register their interest here.

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