The Padel Travel Club has been named as the official UK tour operator for the Hexagon Cup, which has been described as a “spectator’s dream”.
The operator, set up earlier this year by Savile Row Travel founder Richard Lewis and counting ex-footballer John Terry among its shareholders, said agents booking packages for the Madrid event could earn “very lucrative” commissions.
The second annual Hexagon Cup will take place in Madrid Arena from January 29 – February 2, 2025, with the world’s best players going head to head in a team format backed by celebrities and also featuring ‘next-gen’ athletes.
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The Padel Travel Club director Patricia Frost said: “This event promises to be a game-changer for the sport, with world-class athletes and celebrities competing at the highest level in this innovative new format – a spectator’s dream.”
She added: “We’re thrilled to offer padel fans the opportunity to witness this unique spectacle while enjoying all the wonderful city of Madrid has to offer.”
Teams’ celebrity backers include Andy Murray, Leo Messi, Sergio Aguero, Robert Lewandowski and Eva Longoria.
Astrid Thams, joint managing director of the Hexagon Cup, said the competition was “delighted” by its partnership with The Padel Travel Club.
The operator, whose shareholders also include Kevin Pietersen and Jos Buttler, is selling packages including premium travel and accommodation, VIP and ‘VVIP’ boxes and social events and Madrid tours.
Photo: The Padel Travel Club shareholders, including Richard Lewis (second from left) and John Terry (centre)