Theatre show Wicked has launched a direct sales portal for agents as a reaction to demand for “faster and more precise responses” when booking tickets.
Wicked Direct provides agents and operators with real-time ticket information, instant booking confirmations, package rates, discounts for school, student and youth groups and the opportunity to purchase add-ons.
Agents must register to gain access to the portal, which includes personal support from the in-house sales team.
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Tickets for the West End show are on public sale until November 26, 2023, but available for purchase by the trade for all performances from November 28, 2023 until June 2, 2024.
Jo Bachelor, UK head of groups and travel trade for Wicked, said: “It has been a pleasure to work directly with the producers and marketing team to redefine how our tickets are sold and packaged, and we are excited to now launch Wicked Direct offering direct access and insights to travel agents, inbound tour operators, OTAs, wholesalers, corporates, coach operators and group organisers.
“The dedicated sales team is pleased to provide expert help and advice and assist in tailoring memorable individual or group visits, and I am personally on hand to discuss sales opportunities with global trade professionals and partnerships with hospitality businesses and attractions.”
Liam Geoghegan, UK director of sales and ticketing for Wicked, said: “Registered partners benefit from market-leading technology and direct interaction with the production’s dedicated in-house sales team.
“With instant confirmations and seat locations, booking with Wicked Direct empowers our B2B partners to fulfil their requests quickly and securely.”