Luxury operator Luxury Gold – one of The Travel Corporation tour brands – has unveiled a new look as it capitalises on growing demand for upmarket holidays.
Its fresh branding features “aspirational, flawless visuals” and a “refined champagne and caviar colour palette”.
The new marketing material also features “Passport Moments” showing how upmarket experiences on the tours create memories of a lifetime, promising travellers “more than just destination stamps in their passport”.
Kelly Jackson, EMEA managing director at TTC Tour Brands, said: “Recent studies show that affluent travellers from the UK are looking to increase their travel spending in 2023 and looking to book once-in-a-lifetime trips that include all the luxury, extravagance and ease of a high-end travel experience.”
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The operator offers 30 small group journeys to sought-after destinations, featuring five-star accommodation with brands such as Belmond, Red Carnation and JW Marriott hotels.
Travellers can also meet local business owners, ranging from a gelato shop owner in Italy to a sound engineer at a music studio in Nashville.
The brand’s rebranded Founder’s Collection includes exclusive meet-and-greets created by founder, the late Stanley Tollman, as a result of friendships he made throughout his lifetime.
UK travel agents have the chance to experience one of Luxury Gold’s Deep South tours with a New Orleans immersion on the TTC Tour Brands’ agent fam trip (May 8-15).
• Sister brand Contiki has launched a new eight-day South Africa tour called Garden Route And Addo.
It is the youth brand’s first African product to provide coach travel from start to finish.
Experiences include a visit to Cango Caves, Africa’s largest limestone cave system; Addo Elephant park; a township tour; a guided hike in Tsitsikamma National Park; and a visit to the Stellenbosch wine region.
It costs from £982 based on two sharing.