Tui will bolster its trade engagement team in preparation for its “biggest summer season” in 2024.
Five trade relations manager roles have been created, with staff based in Northern Ireland, Scotland, the Midlands, the north and the south of England.
A training delivery manager role will also be recruited.
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The 14-strong team will work with independent agents to boost product knowledge across the business.
The new trade team, led by head of trade relations Andrew Isherwood, is expected to be in place by the autumn.
Tui’s decision to strengthen its trade team follows the company’s announcement it is seeking increased sales through independent agents.
Chief marketing officer Neil Swanson (pictured) said: “Our newly formed team will cover the length and breadth of the UK to build relationships with those independent agents who are wanting to find out more about Tui products and how they can sell them to their customers.
“Developing these new relationships, as well as nurturing our existing relationships, will allow us to better understand our valued trade partners and how we can support them.
“We believe we have holiday options for everyone, from all-inclusive beach holidays to hotel only offerings, city breaks and cruises down the Nile, and I look forward to further sharing these with our independent agent partners and their customers.”