Vibe by Jet2holidays unveiled a holiday giveaway competition during last night’s episode of Love Island (July 19).
The tour operator is running a summer campaign for the duration of the eight-week ITV show, which includes competitions, television and digital advertising, product placements and social media content.
Yesterday, branding by Vibe by Jet2holidays – a product operated by the operator aimed at the millennial market – was on display as contestants attended a beach club party.
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That was followed by an advert revealing details of a competition where viewers have the chance to win a seven-night holiday for two plus tickets to a Vibe party at the BH Mallorca.
Jet2holidays marketing director Gavin Forth said: “Our Love Island partnership is the perfect way to show off all the unique qualities and experiences that make Vibe by Jet2holidays the go-to place to book some summer sunshine.
“This bespoke TV ad and competition really captures the spirit of Vibe and, along with all the other activity we have been executing, it means we are enjoying fantastic engagement with a key audience this summer.
“As well as reaching this audience, we are showing off our award-winning service to the islanders themselves as they fly back to the UK with Jet2.”
Jason Spencer, ITV business development director, said: “Series eight has reached a record-breaking number of streams, hitting the 100,000 mark much earlier than it ever has before, and is already ITV’s most streamed title of 2022.
“The show represents the ultimate summer experience and Vibe by Jet2holidays can deliver exactly that for their customers.”