Visit Madeira has partnered with B2B event specialist Connections Luxury to host its summer international showcase this week.
The five-day event will take place virtually through the week, with 75 luxury suppliers meeting with 200 travel agencies from around the world.
The event will also welcome 30 representatives of Madeira’s private sector who offer luxury products.
Connections Luxury is part of the portfolio of Travel Weekly’s parent company Jacobs Media Group, and is a private community for international decision-makers in high-end travel.
It has pioneered the Connections Way format which brings together buyers and sellers over authentic experiences within a destination.
The programme will also feature an educational ConnecTALKS panel which will explore the challenges, solutions and successes of selling luxury travel today.
Nuno Vale, executive director of Visit Madeira, said: “We are excited to be working with Connections to raise awareness of this beautiful region, and all that it offers the luxury traveller.
“The new tourist is seeking uncrowded and unspoiled destinations, sustainable tourism and a sense of authenticity. Madeira has long been up to that challenge.”
Micaela Giacobbe, managing director of Connections, added: “We are thrilled to be working with Madeira to showcase this small but mighty destination to our community of luxury travel decision-makers.
“Relatively new to the luxury travellers of today, Madeira is poised to welcome visitors from around the world. This event is an important opportunity to help our high-calibre agencies form meaningful business relationships with Madeira suppliers through the Connections Way, so they are ready to book when the time is right.”