Visit Orlando will launch its biggest-ever campaign in the UK and Ireland next month to promote its new ‘Unbelievably Real’ brand.
The tourist board’s initiative will include training and promotional material for travel agents, as well as TV and online marketing, to highlight the diverse range of attractions and experiences across the destination. It will also feature out-of-home (OOH) advertising in 12 cities.
Londoners will see art murals, such as a wrapped corridor at Waterloo, and branding on the capital’s black cabs.
Casandra Matej, president and chief executive of Visit Orlando, said: “By launching our largest-ever campaign in the UK and Ireland, Orlando’s commitment to the UK market is clear.
“With entry restrictions to the US lifted, it is the optimum time to inspire travel to Orlando ahead of the peak booking periods for our destination’s largest overseas market.”
Travel agents are being encouraged to complete the Orlando Travel Academy to stay up to date on the latest developments in the city.
Visit Orlando will also be hosting interactive Orlando Live! agent training events across the UK this September.
More information on resources for travel professionals, including collateral, sales aids and itinerary planners can be found on Visit Orlando’s travel trade site.