Eco-certified options are being added to accommodation searches by B2B booking platform RateHawk.
The new ‘sustainability certification’ filter to accommodation searches identifies properties with lower carbon footprints, more eco-friendly practices and sustainability initiatives.
The tool enables agents to browse through a list of greener choices. Relevant accommodation options will also have a ‘sustainability certification’ badge for easy identification.
Ilya Kravtsov, chief commercial officer of parent company Emerging Travel Group, said: “By rolling out a ‘sustainability certification’ filter, we aim to help travel professionals and their clients quickly and easily find eco-certified options.
“This update is particularly crucial for users in the Travel Management Company (TMC) sector, as sustainability policies are increasingly prioritised by their corporate clients.
“Global Business Travel Association’s report reveals that 89% of business travel professionals prioritise sustainability.
“This initiative reflects our commitment to creating a user-friendly platform that meets all our customers’ needs and supports the sustainable development of the tourism industry.”