A new three-year strategic supplier deal has been secured by Attraction World with Hays Travel Group.
The agreement will see the companies develop plans to improve the take-up of ticket sales.
Attraction World pledged to “heavily invest their time, money and efforts” through staff training and engagement, business development, fam trips and dedicated marketing campaigns.
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Hays Travel chief operating officer Jonathon Woodall said: “We’re extremely excited to secure a strategic partnership with the Attraction World Group.
“We have strengthened our relationship over the years and work well together to drive ancillary strategies across the business.
“They have excellent relationships with our teams, ranging from commercial to customer service and that, we are grateful for.”
He added: “We have all been faced with the unknown over the last couple of years and we appreciate the support, flexible terms and frequent communication that Attraction World have provided.
“They have always brought a creative spin on all opportunities whether this be marketing, incentives, training, or events, and the Hays Travel Group are looking forward to working even closer together.”
Attraction World head of retail Kelly Hayre said: “It’s amazing to be able to strengthen what’s already a fantastic partnership with the Hays Travel Group.
“As the UK’s largest independent travel agent, their huge range of destinations and our massively expanded product portfolio, work perfectly to allow us to offer something for all customers.
“We’re incredibly lucky to be able to inspire and engage with such a diverse range of members, and with the recent expansion of our retail team, seeing Nicky Yates return [in] January 2023.”
Chief operating officer Justin Mahoney added: “We are naturally delighted to be continuing the amazing work we do with Hays Travel, it really is a partnership that is going from strength to strength.
“We have such an open and honest relationship which enables both businesses to drive value to one another.
“Every week we are adding new products to our portfolio, which provides the Hays team with everything they need to offer their customers.”
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