A travel platform which helps people find and book local attractions, experiences and events has raised £3.2 million in venture capital funding to expand.
Cardiff-based Lovetovisit was founded in 2021 by twin sisters Georgia and Alice Aubrey alongside tourism and culture expert Fed Pereira.
The company has achieved turnover of £7.4 million in revenue since being established and lists more than 2,700 options with a community of more than 3.2 million users.
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The founding trio, who previously worked together at Pereira’s tourism marketing agency, were inspired to launch the platform after noticing how difficult it was for consumers to find and book local things to do.
The funding round was led by Venrex and Redrice Ventures, together with Active Partners, Velocity Partners and business angels.
Chief executive Pereira said: “We’re in the business of helping people find fun and memorable ways to spend time with family and friends. Even when incomes are stretched, people still prioritise and treasure those moments.
“The excitement that planning a day out brings, that flutter in the belly, is like nothing else. And that’s what Lovetovisit is all about: a simple, fun, and user-friendly way of booking memorable activities big and small, with the reassurance you’re getting the best price possible.
“Our tech offers a seamless experience to enable locals and tourists across the UK to do just that.
“Having such well-respected investors on board as we double down on our mission to scale domestic tourism in the UK and internationally is a wonderful endorsement of what we’ve built to date and will provide the fuel needed to realise our ambitions over the coming years.”