Just one per cent more new to cruise holidaymakers are prepared to set sail than before the pandemic, according to latest data.
Results from a new Clia pan-European consumer sentiment survey show that of those who have never cruised, 72% are open to cruising, up from 71% in 2019.
However, 91% of respondents who have cruised previously intend to take a holiday at sea again, a 14% increase from 2019.
Of these two groups, more than half (58%) say they will book a cruise in the next two years.
Almost two thirds (61%) of respondents who have cruised previously said they later returned to a destination they had first visited via a cruise ship. The Mediterranean and Caribbean are the most re-visited destinations.
The survey was carried out with 4,500 domestic and international travellers across nine countries including the UK.
Clia UK and Ireland managing director Andy Harmer said: “With the crucial wave booking period now well under way, 2023 is shaping up to be a very positive year for the cruise industry, so we’re thrilled to see this level of interest and demand from holidaymakers.
“The incredible array of cruise ships, destinations and onboard experiences means there really is something for everyone who is considering a sea getaway.”