Andrew Morgan has been named by The Lux Collective as head of sales and marketing for the UK, Ireland, Scandinavia and North America.
He most recently worked at Kuoni and has 24 years of industry experience including time at Tui.
Morgan has also represented multiple hotel brands from Asia, Middle East and Indian Ocean.
His new role, including strengthening trade relations, comes as the Singapore-based luxury hospitality group expands its portfolio.
Europe sales and marketing vice president Veronique Berthier said: “The UK is a key market for our hotels in Mauritius and Maldives.
“With strong experience of the landscape and requirements of this role, Andrew has in-depth knowledge of our destinations and established long-standing relations with our partners and friends.
“Andrew will be pivotal in driving our award-winning brands forward in the luxury travel segment as The Lux Collective expands its global footprint with a development pipeline which spans Asia, Middle East and Europe.”