Bedbank WebBeds has recruited Fernando Morote from an arm of dnata Travel Group as chief commercial officer for Europe.
He joins WebBeds from Dubai-based Yalago, where he was sales director.
Morote previously spent 18 years at Hotelbeds in a variety of senior roles, including head of sales for northern Europe and Africa.
Europe is the largest sales region for the global bedbank which returned to profitability in July.
The firm’s European president Anders Kjong said: “The addition of Fernando to lead our European sales team brings a huge amount of industry experience and knowledge to the organisation.
“As markets around Europe re-open the company is already demonstrating we’re well positioned for travel recovery.
“I’m pleased we have someone of Fernando’s calibre and track-record joining WebBeds to help drive us towards achieving our ambition to become the number one global B2B provider.”