P&O Cruises is claiming a record-breaking number of bookings made during the wave peaks period.
The UK market leader’s strongest wave season between December 15 and March 6 saw the Norwegian fjords emerge as the most popular destination.
Cruises in the Caribbean and western Mediterranean were also among the most popular.
The line reported that first-time cruisers were recognising the value for money proposition offered.
The peak bookings period coincided with Arvia, is second LNG-powered, Excel-class ship, joining the fleet in December ahead of a naming ceremony in Barbados on Thursday (March 16) with Nicole Scherzinger acting as godmother.
P&O Cruises president Paul Ludlow said: “This year’s wave season has surpassed all expectations with record-breaking days throughout the period.
“It’s particularly encouraging to see that guests who are new to cruising are recognising the excellent value for money, fantastic destinations and unique experience on a P&O Cruises holiday.“