A dedicated resource is being brought in to support efforts by the St Kitts Tourism Authority to drive sales through travel agents.
Silva, a sales and marketing representation agency for resort properties in the Caribbean and US, has won the account.
The company’s Suzy Trott will lead travel agent training sessions, representing St Kitts at UK roadshows, and escorting travel agent fam trips to the island.
The appointment is part of a strategy to increase destination visibility among agents and continue to increase arrivals from the UK.
Tourism authority chief executive Ellison ‘Tommy’ Thompson said: “We’re delighted to have Suzy onboard, working alongside our UK sales and marketing team to build on the incredible progress we have made since the pandemic.
“Travel agents are crucial to the success of St Kitts as a tourism destination and to have a Caribbean specialist of Suzy’s calibre to deliver destination training, roadshows and fams to the market’s key travel agent partners is really going to enhance our efforts in this market.
“We ended 2023 with monthly arrivals from the UK up by an average of 38% versus 2022, and we’re excited to build on that in 2024.”
St Kitts is served from the UK with twice weekly, year-round British Airways flights from Gatwick.