Comedian Russell Kane is fronting a new Tui travel podcast series from today (Wednesday).
The ten 40-minute episodes of ‘Pack Your Bags’ feature celebrity guests talking about their travel stories.
Those appearing include Olympic athletics champion Greg Rutherford, historian Bettany Hughes, television personality Dr Zoe Williams and former Special Forces soldier Jason Fox.
Kane invites each of guest to bring along their three ‘must-pack’ travel items.
The podcasts have been produced with the aim of reaching consumers that may not usually consider Tui when planning a holiday, “by having an engaging presence in an unexpected space, while encouraging brand reappraisal of Tui’s offering as a holistic travel brand,” the company said.
Chief marketing officer Katie McAlister said: “We are always looking for innovative ways to engage with our audience as part of our ‘Live Happy’ philosophy.
“We couldn’t be more excited for people to start listening – we know they’ll be more inspired than ever to pack their bags, and create their own life enriching moments.
“Travel podcasting has vast potential for growth – there’s a gap in the market, and we’re very excited to be showing up in this space.”
‘Pack Your Bags’ will be available to listen to on major platforms including Apple Podcasts, Google Podcasts and Spotify.