Bedbank WebBeds has agreed a deal to become official sleeve partner for Fulham Football Club.
The multi-year deal starts with the forthcoming 2023-24 Premier League football season starting on Saturday.
The WebBeds logo will feature on the sleeve of the London club’s men’s, women’s and academy teams.
The partnership reinforces an aspiration to become market leader in the UK and the broader European region, according to the company.
Chief executive Daryl Lee said: “Partnering with Fulham FC is a key milestone for WebBeds and demonstrates our dedication to building our global brand, accelerating growth plans and setting new standards of excellence in delivering value to our hotel and travel industry partners worldwide.
“This aligns perfectly with the passion and drive displayed by Fulham on the pitch in their quest for honours in the EPL. We look forward to providing fans and our partners with extraordinary moments in the upcoming season.”
Fulham FC commercial director Jon Don-Carolis added: “We’re delighted to welcome WebBeds as the club’s official global accommodation marketplace partner, official sleeve partner and principal partner for 2023-24.
”Both Fulham FC and WebBeds are propelled by innovation and service excellence, and we look forward to the impact we will make together both on and off the pitch.”