Wendy Wu Tours has added 17 autumn departures to Japan to meet demand created by the latest Asia-based series of BBC’s Race Across the World.
The specialist operator claimed a 52% rise in bookings for the country, where teams set off on their travels to Lombok.
A £1,000 discount is being offered until July 1 on most popular escorted tours to Japan, China, Southeast Asia, India and Sri Lanka, as well as selected trips in South America, Central Asia, Africa, Europe and the Middle East.
More: Wendy Wu Tours to host 100 agents on first China megafam
Wendy Wu Tours expects ‘fantastic’ year after strong start
Wendy Wu Tours pledges to make trade bookings ‘easier’
South Korea, highlighted in the series, has also seen a rise in popularity, with an ‘Essence of South Korea & Japan’ tour now ranking among the operator’s best sellers.
Wendy Wu Tours has also reported an increase in last-minute bookings for the 2025 Japanese Cherry Blossom season, which is quickly reaching capacity.
Head of trade sales Gary King said: “The excitement generated by Race Across the World has truly been unprecedented.
“We’ve seen a dramatic surge in bookings, particularly for our Japan tours, with a 52% increase over the past eight weeks.
“In response to this incredible demand, we’ve added 17 new departures for the autumn season in Japan, including our flagship tours such as ‘Japan Uncovered’ and ‘Best of Japan’.
“It’s clear that viewers are looking for the security and enriching experiences that our fully inclusive tours provide.”
He added: “Our new ‘Wanderlust Sale’ is our way of rewarding our customers and making these dream destinations even more accessible.
“These offers provide exceptional value, allowing travellers to explore the must-see sights and hidden gems of Asia with the assurance of our award-winning guides.
“As the series has shown, the allure of Asia is only growing, and we encourage everyone to book now to secure their spot on these unforgettable journeys.”