Two holiday park veterans have launched a business with two UK sites, amid plans to talk to travel agents about sales.
Mark Seaton and Dermot King said they have “substantial multimillion backing” from the City, as they announced two additions to their Unity Holidays portfolio: Holiday Resort Unity on the Somerset coast (pictured) and Skirlington Holiday Park in East Yorkshire.
Chief executive Seaton has decades of experience in the holiday parks industry, having started under the mentorship of his father, Robert Seaton, one of the founders of Bourne Leisure, which owns Haven and Warner Leisure Hotels.
Over his career, Mark Seaton has owned and managed multiple parks, including his most recent role as managing director of the Cove UK Park group.
Chief operating officer Dermot King worked with Bourne Leisure for more than three decades, overseeing the group’s financial planning and the modernisation of Butlin’s. Until recently he was chief operating officer and a substantial investor in Oakman Inns Group.
Seaton and King do not yet have sales agreements with travel agencies but said in a statement that they do plan to talk to agents and consortia about working together.
“All viable opportunities and routes to market will be explored,” they said in a statement.
King said: “Mark and I have looked at the wider industry and we have a fresh vision. Unity Holidays aims to redefine the holiday park experience by placing holiday homeowners at the centre of its business model.
“The company plans to deliver exceptional service and create a community-driven environment, reshaping the traditional perceptions of UK holiday parks.”
Seaton added: “With two flagship locations, Unity Holidays is poised to set new standards. This launch signals a promising new chapter for holiday homeowners and guests alike, as Unity Holidays begins its journey to redefine excellence in the holiday park industry.”
Prices start from £149 for a four-night break at Skirlington in December. ‘Value’ breaks next year at Holiday Resort Unity start from £199.