Loveholidays hails ‘milestone’ partnership with Tui Musement

Loveholidays has partnered with Tui’s global tours and activities business Musement to offer experiences to the online travel agency’s customers.

Musement has created a portfolio of more than 12,000 experiences for the OTA, which customers can access through its ‘Manage my Booking’ portal after booking a package holiday.

Experiences include museum visits, city tours, food and wine tastings and adventure activities, with options bookable before departure or while clients are on holiday.

Theo Demetriou, commercial supply director at loveholidays, said: “We pride ourselves on offering an unrivalled choice of great-value package holidays, and the rollout of experiences makes it even easier to book and manage all aspects of a holiday with us.

“This is a big milestone for all of us at loveholidays and reflects our commitment to further product expansion as we go after our vision of becoming Europe’s number-one holiday provider.”

Nishank Gopalkrishnan, chief commercial officer at Musement, added: “I am very excited that this [partnership] includes the Tui Collection range of exceptional, responsible and great-value excursions, and the selection of unique and immersive National Geographic Day Tours.

“Our collaboration with loveholidays reinforces Musement’s position as the B2B partner of choice for tours and activities.”

Pictured from left: Nishank Gopalkrishnan, chief commercial officer at Musement; Theo Demetriou, commercial supply director at loveholidays; Valentina Driol, director of strategic partnerships at Musement; and Fernando Santos, senior director of strategic partnerships at Musement.

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