Not in the Guidebooks has launched its second crowdfunding campaign, giving travel agents the opportunity to become shareholders in the business.
The excursions platform’s crowdfunding campaign will be live for 30 days.
A pre-registration invitation was sent to all UK travel agents on May 16 and 184 agents have so far registered their interest.
For a minimum investment of £12.70, which buys five shares, travel agents can become shareholders and gain access to discounts for their own travel with Not in the Guidebooks – plus the opportunity to attend events and join agent fam trips.
Carol Savage, chief executive of Not in the Guidebooks, said: “It’s an exciting time in our development and we have very high hopes for this next round of crowdfunding.
More: Not in the Guidebooks seeks investment from travel agents
“When we undertook the first campaign to raise funds we were oversubscribed, and the response we have received so far from agents in the pre-registration has already surpassed our expectations.
“Our vision is to be a platform for agents, owned by agents and we are well on our way to achieving this.”
Funds from the campaign will enable the business to launch new experiences and experiential holidays, and invest in technology and systems to make it easier for the trade to search and book.
“We’re building a global brand which we believe has a huge potential to scale over the next four to five years into an exit-ready £50m+ business,” she added.
Not in the Guidebooks offers travel experiences designed and delivered by local hosts.
It was launched in 2019 and has more than 8,000 travel agents registered to use its website.
The company works with travel groups such as Travel Counsellors, Hays Travel, Midcounties and Advantage and offers excursions that can be added to existing bookings or longer experiences around which agents can build packages.
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