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The Travel Network Group unveils marketing drive

The Travel Network Group has launched a marketing campaign for members to encourage sales and remind customers that travel agents “can help them book with confidence”.

With the tagline ‘Closer than you think’, it capitalises on the relaxation of travel restrictions and highlights a range of holidays such as cruise, city breaks, adventure, family and luxury.

Its includes ‘Know before you go’ information such as flexible booking policies, discounted Covid-19 testing packages and Covid-19 travel insurance.

The 1,200 members of TTNG can access material such as A3 posters, flash banners and long banners for use in-store and online.

Social media assets to support the campaign are available on the group’s internal portal, The Hub.

Gary Lewis, TTNG chief executive, said: “This campaign reinforces the importance of booking a holiday through a reputable travel business, that gives customers peace of mind and reassurance that that they can book with confidence, whilst there is still an amount of uncertainty around travel.

“We hope that the marketing campaign available to our members captures the imagination of their customers who have been dreaming of holidaying abroad and reconnecting with loved ones for the past year by letting them know their dream holiday is closer than they think via their local travel business.”

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