Peterborough-based Deeping Travel has launched its own tour operation, called Yes.
The three-strong travel agency, which has offices around the Peterborough area, has set up a separate trading division headed by former Scantours director John Lawrence, who is also the son of Deeping Travel founders Albert and Shirley Lawrence.
Lawrence said he was working on a number of programmes aimed at upmarket independent travellers and small groups.
The operator has produced a European breaks and an Iceland programme which has been distributed to selected agents.
A Norway brochure and long-haul products will follow shortly. Individual Web sites for each programme will also be established.
All the products are commissionable to agents.
Yes can be contacted on 01733 340345.