| Journal: TWUK | Section: |
| Title: | Issue Date: 14/08/00 |
| Author: | Page Number: 10 |
| Copyright: Other |
Since when were targets an unusual industry feature?
I am responding to Mr Madigan’s letter (Travel Weekly July 24) in which he states that he has “no wish to prolong this correspondence”. A more cynical person than myself might point out that writing another letter is hardly the best way of going about it.He writes that Go call-centre operators have revenue targets and seems to find this a shocking revelation. I’m sure your readers will agree that such targets are hardly unusual in the travel industry.
All the facts I stated in my last letter still stand. We have five levels of pricing, each with clearly defined conditions. If one customer requires less flexibility than another, they can pay a lower fare. If they travel on off-peak days, they pay less. If a customer books further in advance we give a discount.
This is made clear to customers on the phone and over the Internet. I’d call that transparent.
David Magliano, sales and marketing director, Go, Stansted Airport, Essex