| Journal: TWUK | Section: |
| Title: | Issue Date: 21/08/00 |
| Author: | Page Number: 10 |
| Copyright: Other |
Theme parks tickets make great add-ons
I WAS pleased to see your article (Travel Weekly August 7) promoting the benefits of selling extras to holidaymakers to increase agency commission.Clearly there are benefits to both customers and guests alike.
But it was really disappointing, however, to see that these add-ons seemed to be focused purely on car parking and insurance.
What about theme park tickets?
Currently 500,000 holidaymakers travel to Salou on holiday every year, a further 3.5 million international visitors hit Barcelona on short breaks.
However, too small a percentage of these customers buy Port Aventura tickets prior to travelling despite the fact that there are UKoffers that are not available in Spain.
All theme parks offer a range of competitive packages, in the US as well as the European market, to customers who buy their tickets before leaving for their holiday – in some cases the cost of the entrance tickets can equal the price of the whole trip.
Think of the commission opportunity there.
Sarah Johnson,
UK sales and marketing manager Universal Studios Port Aventura London