| Journal: TWUK | Section: |
| Title: | Issue Date: 11/09/00 |
| Author: | Page Number: 6 |
| Copyright: Other |
Middle East joins portfolio
THE Middle East has become the latest destination to join Bridge Travel’s portfolio.
It will launch a brochure in December featuring Egypt, Israel, Jordan, Syria, Dubai and the Lebanon and will be based on four and five-star hotels with scheduled flights.
Sales director John Bellenger said 3,000 carryings are being targeted for the first year, rising to 10,000 within three years.
“Egypt and Israel are well covered by specialists but the range of countries in our brochure should ensure its success,” he said. “Customers can tailor-make their itinerary and we will recruit staff with knowledge of the region.”
He said despite the recent problems, the peace process has helped to open up the potential for the region.
Go East: the new brochure will be launched in December