Report by Kirsten Bowling
P&O Cruises, Princess Cruises and Swan Hellenic are to
sell cruises on Telewest’s interactive digital TV service.
The service allows viewers to find out about the different
cruises offered by each brand, their ships, on board facilities and
itineraries.
There is also an on-screen search facility where users can
search for a cruise by departure date, destination or price.
P&O Cruises sales and marketing director Carol Marlow
said: “We believe the digital revolution presents a real step forward by
allowing cruisers to plan and book their holidays in the comfort of their own
homes.”