Blakes has introduced boating in Florida for 2000 with the aim of attracting the traditional Orlando market.
Houseboats are available on St John’s River – 1hr from Orlando – with boats sleeping two to 10 people.
Managing director Roger Peverett said that families planning a trip to Florida will be targeted. “The product will act as an add-on for holidaymakers doing the usual Orlando packages,”he said.
“We know there is tremendous demand, especially from people seeking a soft adventure.”
Prices start from £450 for a boat sleeping up to four people for three nights, excluding flights and transfers.