First Choice puts focus on families

First Choice puts focus on families

FIRST Choice has added a package of measures to further attract the early-booking family market.

It has introduced computer games at all its Familyplus properties, swimming lessons at two hotels, kids inclusive offers and late check-outs costing £20 per room. Other information on the resorts, such as the size of the pool, have also been added along with the results of its customer service questionnaires, which appear by each property.

Tenerife, Cyprus and Tunisia are new destinations in its Familyplus programme which has grown from nine properties to 17.

The operator’s Summer brochure includes all the Familyplus properties, while family-friendly accommodation has been added to its Villas programme.

First Choice Holidays marketing manager Tim Williamson said: “As around 75% of sales from first editions are family bookings, these brochures have been designed very much with this market in mind.”