THE FIRST Resort has appointed David Wolfe in the newly
created position of chief executive.
Wolfe joins the on-line agency having spent the last seven
years in the USA where he established three successful companies. The most
significant was package and cruise retailer Vacation Store, which he sold to
America West Airline in 1998.
Wolfe will effectively take on the role of managing director,
a post that has been scrapped. Mathew Prior previously held the MD’s position
until he left to join First Choice as charter services director in May.
Wolfe said: “The shift towards buying holidays on-line and
The First Resort’s fantastic opportunities, particularly with regards to its
strategic partnerships, makes this a very exciting time to join The First
Resort.”