STENA Line has heralded its on-line booking engine a major
success after 550 agents signed up to use the site following its launch last
month.
Head of sales GB for Stena Line Wendy Hartley said: “We’re seeing
in excess of 100 new registrations every week. The increase in repeat bookings
confirms that the site is easy to use, which is exactly what we wanted to
achieve and cuts down on time spent by agents trying to get through to call
centres at this busy selling time.”
To encourage more agents to book on-line, Stena Line has
extended a competition that allows agents to win prizes for making on-line
bookings until the end of August. Agents stand to win CD players, short breaks,
mobile phones and karaoke machines.