Triton has revealed plans to increase the number of its specialist Cruise Advisor members following the success of the specialist agent scheme.
So far this year the 42 members of Cruise Advisor, which was launched last year to help agents increase their cruise business, have seen a 35% increase in sales and more agents are being targeted to join the scheme following the Triton conference in Vilamoura, Portugal.
Advantage commercial manager Jean Rodel, who heads up Cruise Advisor, said she wanted to “keep the door open” to the scheme rather than limit membership to 50 or 60 members.
“The idea of Cruise Advisor was to help each agent to develop their cruise business through marketing, training and offers,” said Rodell. “It really is driven by the quality of agents. What I want from new members is enthusiasm and commitment.”
This week the scheme will publish its cruise brochure to consumers, featuring eight key cruise operators, and there are plans to launch a standalone Complete Cruise Solution brochure.
During the conference Advantage managing director John McEwan said that Triton was also considering setting up specialist groups to address such niche breaks such as ski, long haul and domestic tourism. McEwan also mentioned the possibility of setting up a group to examine how best to sell mass-market breaks within the changing market.