CI Travel Holdings has launched an on-line reservations service aimed at selling accommodation in Jersey, Guernsey and the Isle of Man.
Under the new system, UK users will be able to make on-line reservations direct with hotels, while hoteliers with Internet access will be able to attract new business.
The company claims the service will be a one-stop shop for accommodation in the Channel Islands and Isle of Man, with a secure payment system and no need for booking forms.
It intends to launch separate sites for its three destinations in April.
CI Travel Holdings also sells holidays in the UK under the brand names Channel Islands Travel Services and Travel Services Isle of Man.
The site is found at www.citraveluk.com.