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Specialist dips a toe in villa and pool market


ager Cris Rees said: “We want to attract a new breed of tourist – those who have had villa holidays in Spain and Portugal. We are hoping that villas with private pools will prove equally popular in Cyprus.”



The quality of villas in Cyprus is excellent, according to Rees. “The product is equally good if not better than Spain and Portugal because properties tend to be newer,” he said.



Next year’s prices lead in at £275 per person per week, based on a group of eight sharing a three-bedroom villa with a pullout sofabed in the lounge. The price includes flights and return transfers.



The operator has introduced two new character hotels, one in Larnaca and one in Paphos, the latter for clients who prefer to stay in smaller properties that offer personal service.



“Not all clients want to stay in the big, new hotels. These two properties are aimed at clients who want a more traditional experience. They are family run and offer the chance for everyone to get to know each other,” said Rees.



Prices start at £326 per person for seven nights on a bed-and-breakfast basis. Price includes flights and transfers.



To drum up more business for its current winter programme, the company has taken out an advert in the national press.



Up and down the UK, the weekend sections of the Telegraph, The Times and the Mail will carry adverts, highlighting Cyprus as a winter destination. It will run from now until January.



Average maximum temperatures are 21C in November, 17C in December and 18.3C in January, with average monthly minimums of 12C, 9C and 8.9C respectively.



“You can’t guarantee it will be beach weather, but it is certainly much warmer than the UK. And you get longer daylight hours as Cyprus is further East,” said Rees.



“We are hoping to get at least 500 bookings from the ad.”



In winter, the island lends itself to flydrives, walking holidays and rural tourism, known as agro tourism.



“Cyprus has some lovely parts – the Troodos mountains in particular stand out. It is probably too hot in the height of summer but winter is ideal for self-drive.



“Most places are signposted in Greek and English and you drive on the left,” said Rees.



Prices start at £284 per person per week, based on four sharing a self-catering studio in Panayia village. The deal includes return flights and transfers.



The operator offers three hotels in Cypriot villages as a base for clients to go walking and birdwatching in the forests and mountains.



Those clients interested in getting even closer to the culture could opt for Amathus’ agro tourism product.



“We offer traditional stone buildings in Cypriot villages. They have been lovingly restored into one or two-bedroomed apartments,” said Rees.



“It is a lovely way to spend a week, getting to know the villagers. Every hamlet in Cyprus has its own cafe and shops.”



The company’s current winter brochure runs until April and its winter 2000/20001 brochure is due out next May.



Villas with pools and character hotels are two new additions to Amathus Holidays’ newly launched summer 2000 brochure, which runs from May 1 to October 31.



The company is entering into the villas market with 10 properties in and around the resort of Paphos.



Sales and marketing manager Cris Rees said: “We want to attract a new breed of tourist – those who have had villa holidays in Spain and Portugal. We are hoping that villas with private pools will prove equally popular in Cyprus.”



The quality of villas in Cyprus is excellent, according to Rees. “The product is equally good if not better than Spain and Portugal because properties tend to be newer,” he said.



Next year’s prices lead in at £275 per person per week, based on a group of eight sharing a three-bedroom villa with a pullout sofabed in the lounge. The price includes flights and return transfers.



The operator has introduced two new character hotels, one in Larnaca and one in Paphos, the latter for clients who prefer to stay in smaller properties that offer personal service.



“Not all clients want to stay in the big, new hotels. These two properties are aimed at clients who want a more traditional experience. They are family run and offer the chance for everyone to get to know each other,” said Rees.



Prices start at £326 per person for seven nights on a bed-and-breakfast basis. Price includes flights and transfers.



To drum up more business for its current winter programme, the company has taken out an advert in the national press.



Up and down the UK, the weekend sections of the Telegraph, The Times and the Mail will carry adverts, highlighting Cyprus as a winter destination. It will run from now until January.



Average maximum temperatures are 21C in November, 17C in December and 18.3C in January, with average monthly minimums of 12C, 9C and 8.9C respectively.



“You can’t guarantee it will be beach weather, but it is certainly much warmer than the UK. And you get longer daylight hours as Cyprus is further East,” said Rees.



“We are hoping to get at least 500 bookings from the ad.”



In winter, the island lends itself to flydrives, walking holidays and rural tourism, known as agro tourism.



“Cyprus has some lovely parts – the Troodos mountains in particular stand out. It is probably too hot in the height of summer but winter is ideal for self-drive.



“Most places are signposted in Greek and English and you drive on the left,” said Rees.



Prices start at £284 per person per week, based on four sharing a self-catering studio in Panayia village. The deal includes return flights and transfers.



The operator offers three hotels in Cypriot villages as a base for clients to go walking and birdwatching in the forests and mountains.



Those clients interested in getting even closer to the culture could opt for Amathus’ agro tourism product.



“We offer traditional stone buildings in Cypriot villages. They have been lovingly restored into one or two-bedroomed apartments,” said Rees.



“It is a lovely way to spend a week, getting to know the villagers. Every hamlet in Cyprus has its own cafe and shops.”



The company’s current winter brochure runs until April and its winter 2000/20001 brochure is due out next May.


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