The Puerto Rico Tourism Company is keen to highlight the destination’s potential as a Caribbean gateway.

Although there are no direct flights to San Juan from the UK potential visitors can connect from almost any airport hub in the US. Customs and immigration are cleared at the US point of entry.

“In terms of volume Puerto Rico’s Luis Munoz Marin International is the largest airport in the Caribbean but there is limited awareness of how easy it is to get to the island,” said Puerto Rico Tourism deputy executive director Mari Jo Laborde.

“It’s a one-stop connection from Europe and with AA, Delta, US Aiways and Jetblue all using it as a hub visitors will never be constrained by airline schedules and this is a big selling point for agents.”

Laborde said she would like to see all of the destination’s key European markets – the UK, Spain, Italy and Germany double in size.

In 2006 five million visitors travelled there but Europe accounts for only a 2.9% share of the visitor pie.

“WTM is an open door to all our key target markets and we’d really like to impress on our trade partners not only the ease of access but also the safety and security once there and the high standards of food and accommodation.”

From March 17-23 the island will host the first-ever Putero Rico stop of the PGA Golf Tour.