Keycamp is crediting the recent downturn in the economy with increasing its sales by 15% in the last four weeks.

Head of brand Dave McKenna said as customers are becoming increasingly value conscious as the economic situation in the UK worsens.

As a result, he believes the opportunity to book cheaper self-catering accommodation in either tents or static caravans as well as cheaper travel via the ferry from Dover to Calais means more customers are booking with the operator.

McKenna said the economic downturn is also driving earlier sales as customers take more advantage of early booking deals.

He added: “We would expect the demand to come in June for July and August holidays but what we’re seeing is people are booking a bit earlier and demand is really strong currently.”

He added the market is currently being driven by early booking deals while the average booking price for a week’s stay in the operator’s accommodation is between £700 and £800.